Prospect Pictures specialises in live, volume programming - particularly in the lifestyle genre. In both 2006 and 2005 it was the largest supplier of factual entertainment programming to UK broadcasters from the independent production sector.
Prospect was founded in Wales in 1988 where it still maintains a thriving Cardiff production base, recently in production for Channel 4 and BBC1 as well as S4C. The company's long standing specialism in food programming persuaded ITV to contract Prospect for a two year period to supply the channel with daytime food output. As a consequence of this Prospect recently created its own website, www.cooksforcooks.com, to exploit its extensive archive in this genre.
