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Prospect Pictures and Prospect Cymru (both factual divisions of DCD Media) produce a wide array of programming for the UK and international markets. These range from long-running daytime cooking shows to primetime documentaries.
Founded in 1988, Prospect has built a formidable reputation as one of Britain's largest suppliers of lifestyle and cookery programming, in particular with the long standing ITV franchise Daily Cooks Challenge. In 2011 Prospect Cymru launched a new Topical Programming Unit specializing in current affairs and fast turnaround topical programming.
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